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VOLUME 6 – FEBRUARY 2023

Share your personal legacy

 

Life is a continuous and evolving journey. We navigate life learning, growing and developing our core values. These values become our compass. Your views on life are important, especially to your loved ones. Did you know you can document and share your values and life lessons with loved ones by writing an ethical will? Not to be confused with a legal will, an ethical will captures your motives, life lessons and experiences. It can contain stories, family photos, secret recipes and so much more. Everplans, a life and legacy tool, created a worksheet to help you start your own ethical will.

 

Additionally, online tools such as Storyworth, StoryFile or A Life Untold can be used to create keepsake books or videos sharing your story. These offer an opportunity to pass on your values, preserve meaningful memories, and share your legacy with those who matter most to you. Your friends and family use your compass to help find their way, so I encourage you to share with them the experiences that built your path through life.
Your copy should address 3 key questions: Who am I writing for? (Audience) Why should they care? (Benefit) What do I want them to do here? (Call-to-Action)

Create a great offer by adding words like “free” “personalized” “complimentary” or “customized.” A sense of urgency often helps readers take an action, so think about inserting phrases like “for a limited time only” or “only 7 remaining”!